Menstrual panties are quickly becoming a must-have product in the women’s underwear market. With growing demand for eco-friendly and reusable alternatives to pads and tampons, the wholesale menstrual panties sector is booming. For retailers and brands, now is the right time to invest.
Global Growth Trend
The menstrual panties market is experiencing rapid growth, especially in Europe and North America, where sustainability and comfort are top priorities. Big retailers like Mercadona and Primark have already introduced menstrual underwear, expanding consumer access.
According to market research, this sector is projected to grow at a 10% CAGR over the next five years, making it a smart category for wholesalers and private labels.
Popular Types of Menstrual Panties
Seamless Panties – Invisible under clothing, stylish and discreet.
High-Waist Panties – Extra support and comfort, perfect for nighttime.
Heavy Flow Panties – With ultra-absorbent layers that replace pads or tampons.
Cotton Panties – Organic cotton options are popular in the eco-friendly market.
How to Choose the Right SupplierIf you’re buying menstrual panties wholesale, consider:
Certifications – Look for OEKO-TEX®, GOTS, and ISO to ensure product safety and sustainability.
Production Capacity – Your supplier should handle both small test runs and large-scale orders.
Customization (OEM/ODM) – Private labeling allows you to sell under your own brand.
MOQ & Pricing – Most suppliers require 500–1000 units per design. Negotiate volume discounts.
Logistics Support – A reliable logistics partner reduces shipping costs and delivery times, especially for Europe and Latin America.
Private Label & Wholesale Opportunities
Private label menstrual panties give retailers:
Exclusivity – Stand out with your own designs.
Higher margins – Build brand loyalty with eco-conscious customers.
Scalability – Sell on Amazon, e-commerce, or retail stores with better profitability.
Conclusion
The menstrual panties market is growing faster than ever, offering an exciting opportunity for wholesalers, retailers, and private labels. By working with certified suppliers, choosing the right product types, and focusing on sustainability, your business can capture a loyal customer base and lead in this expanding market.
At Shanhao, we help you create a high-quality, sustainable, and innovative menstrual underwear line. From wholesale supply to private label solutions, we make it easy to grow your brand in this booming sector.